how to get a blog conference sponsorship

get-sponsored

So, you want to come to The Influence Conference? We want you to be there! Let’s work together to make that happen.

One option to subsidize the cost of attending blog conferences is to find a sponsor. Now, this essentially means the weekend will be a “business trip” for you and you’ll be doing some work for your sponsor–but you may be able to get them to pay some or all of your expenses.

Here’s how you do it.

1. Estimate your costs. The ticket is $200, your travel may be $200-500, the hotel room is $115/night (but can be split between up to 4 people), extra meals and spending money should be factored in. Now you have your “nut”, the amount of money you will be seeking from a sponsor.

2. Brainstorm companies you’d like to represent. I see this working two different ways. One, I can see someone representing a company and essentially being a brand presence for them at the event. Another way to go about this, is offer to be a “learner and teller” for them at the event. You go, you listen, you take great notes…you teach them when you get back. I see that working especially well for small (or large) churches that want to grow their social media presence without spending a ton of money. Ideally, these are companies or organizations with whom you already have a relationship. It tends to be more successful that way, because they know you are already an advocate for them.

3. Imagine all the ways you can bring value to your sponsor. Maybe you could wear logo clothing at the event (no joke, there were women wearing cow spotted pajamas at the Got Milk! breakfast at Blissdom!). Maybe you offer them an ad spot on your blog for a determined amount of time. Maybe you do sponsored posts before and after the conference. You could tweet and Instagram while you are there with their hashtag.

4. Know your stats and create a media kit. A media kit can be as simple as your basic stats in a basic .pdf form. Check out Amy’s impeccable post about compiling a media kit. You can email this media kit out to potential sponsors.

5. Approach the companies you are hoping to sponsor. Put together an email laying out the basic idea you have (no need to include all your information at this point). Let them know the conference information and how you plan to bring value to them. Ask if they’d be interested in continuing the conversation. Then, send them your stats and all the ways you can bring value to them. It is also helpful to ask if they have any social media needs you could help them meet.

Now, keep these things in mind, too.

* Most people do not attend a conference with a sponsorship, so don’t be discouraged if this doesn’t work out. However, keep in mind that every little bit of money helps. If the company cannot pay for the whole trip, it doesn’t hurt to ask if they’d just cover your ticket in exchange for a slightly less robust offering from you.

* If you are planning to come, act now. Your companies may need time to plan and budget.

* Don’t go after a company who is already sponsoring someone else attending. Unless the two of you can brainstorm a way to have a synergistic relationship with different ways to cover and add value–it is likely they won’t want to work with (and pay for) two people.

* Think out of the box. Host a twitter party. Do a webinar. You don’t have to do what’s always been done.

* Check out this helpful post, too.

If you are a business that is interested in either being an official sponsor of The Influence Conference or being matched with a blogger to sponsor, please email thetinytwig @ gmail.

Have you ever worked with a sponsor? Do you have any questions or ideas about getting a sponsorship to a blog conference?

17 Comments

  • I think it probably goes without saying, though I am going to say it anyways – BE PROFESSIONAL. Represent yourself and your blog well. Communicate effectively and in a timely manner. Give 110%. Your conference sponsorship may lead to a long-time partnership that is mutually beneficial.

    Great post!

    • Reply May 29, 2012

      Tiny Twig

      yes! Jessica, you hit the nail on the head. and, i must say–you are ALWAYS a top notch professional.

  • Reply May 29, 2012

    Rags to Stitches

    This is a great post and so true. Knowing what companies you can represent well before you contact them is so important. Also knowing your budget for the event. I’d love to come to Influence Conference, but since I’ve already committed to BlogHer, finding sponsorship might be my only option for help to get there. I will be emailing you about possibly sponsoring the conference even if I can’t attend.

  • Reply May 29, 2012

    Em

    I really enjoyed this post and I will definately be looking for a sponser.
    I emailed you as well.
    Thanks!

  • Reply May 29, 2012

    Amy Lynn Andrews

    Thanks for the shout-out, Hayley. Great tips here!

  • [...] In case money is an issue, Hayley just wrote a great post on how to go about finding sponsorship for the conference. We really want you to come, no matter [...]

  • Great post! Though I’ve been blogging for almost 3 years, I still have yet to seek a sponsorship. I’ve never known quite where to start. THANKS!!

  • I think these are great ideas. I have already signed up for the conference, but maybe I will try to pick up a sponsor too. I think we can be a bit timid about “promoting” ourselves. I was raised that pride is sin and you should let another man praise you, and all that. I think those are vital truths, but there is nothing wrong with selling, you know. Thanks for a great and practical post.=)

  • I would love to attend this conference, so I’m excited to see how I can get a sponsorship!

  • Reply May 31, 2012

    Katie R.

    What a great idea! Although I admit it makes me a bit nervous to ask organizations to sponsor me…maybe I’ll get the guts to do it :)

  • Reply June 1, 2012

    Friday Things «

    [...] 1. I cannot explain in words how badly I want to attend this blogger conference. I saw an advertisement for it on Jenna’s blog a couple of days ago, and before reading her entire post, assumed I wouldn’t be able to attend since blogger conferences tend to be located near the East and West coasts. And then I read further. It is being held in Indianapolis! Less than 30 minutes from where I live! I think it’s fate. Who wants to join me? The downside is, it’s a little pricey, but here are some tactful ways to get a sponsorship. [...]

  • Reply June 3, 2012

    Bonnie Way

    Great ideas – thanks. I would love to attend a blog conference, but it’s not in the budget for me right now. Maybe I could find a sponsor though! :)

  • Reply June 8, 2012

    SplashDashAsh

    Hi, I’d like to come, but don’t know anyone else going who I could room with. Will there be a way for women coming alone to sign up to share a room with someone else? It is so much more affordable to split a room, and I’d rather make a new friend (or 2!) than stay alone, anyway. :-). Thank you!

  • [...] Little Twig also has a great intro to building your sponsor pitch, definitely check it out - How to Get a Blog Conference Sponsorship.  Also check out 7 Tips for Snagging Sponsorship for Conferences via Cubicle [...]

  • [...] How To Get A Blog Conference Sponsorship via The Tiny Twig [...]

  • Reply August 8, 2013

    The Influence Network

    [...] GET THE FUNDS- Jessi wrote an awesome post on why we can afford anything God calls us to. And Hayley has wrote an awesome post last year on how to get a blog conference sponsorship [...]

  • Reply June 15, 2014

    Louella

    Good day, I am a fresh, new web page designer
    just starting and I am in need of a portfolio. Are you interested
    in a site design with no charge?

Leave a Reply